Africa’s mobile phone industry has in recent times been by Transsion, a Shenzhen-based company that is little known outside the African continent and is gearing up for an . Now, its Chinese peer Vivo is following its shadow to this burgeoning part of the world with low-cost offerings. the world’s , this week that it’s bringing its budget-friendly smartphones into Nigeria, Kenya and Egypt; the line of products is already available in Morocco. It’s obvious that Vivo wants in on an expanding market as its home country China experiences . Despite a global slowdown, Africa posted annual growth in smartphone shipments last year thanks in part to the abundance of entry-level products, according to market research firm IDC. Affordability is the key driver for any smartphone brands that want to grab a slice of the African market. That’s what vaulted Transsion into a top dog on the continent where it sells feature phones for less than $20. Vivo’s Y series smartphones, which are priced as little as $170, are vying for a place with Transsion, Samsung and Huawei that have respective unit shares of 34.3%, 22.6% and 9.9% in Africa last year. The Middle East is also part of Vivo’s latest expansion plan despite the region’s recent . The Y series, which comes in several models sporting features like the 89% screen-to-body ratio or the artificial intelligence-powered triple camera, is currently for sale in the United Arab Emirates and will launch in Saudi Arabia and Bahrain in the coming months. Vivo’s new international push came months after its sister company, also owned by BBK, made into the Middle East and Africa by opening a new regional hub in Dubai. “Since our first entry into international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research in an effort to bring innovative products and services to meet changing lifestyle needs,” said Vivo’s senior vice president Spark Ni in a statement. “The Middle East and Africa markets are important to us, and we will tailor our approach with consumers’ needs in mind. The launch of Y series is just the beginning. We look forward to bringing our other widely popular products beyond Y series to consumers in the Middle East and Africa very soon,” the executive added.
As you may have gathered from , it’s a very solid phone with lots of advanced features. But one thing that’s especially difficult to test is the absolute quality of the displaymate — which is why we leave that part to the experts. And this expert says the S10’s screen is . Ray Soneira has tested every major phone, tablet, and laptop series for many a year, using all the cool color calibration, reflectance and brightness measurement, and other gear that goes with the job. So when he says the S10’s display is “absolutely stunning and Beautiful,” with a capital B at that, it’s worth taking note. OLED technology has advanced a great deal since the first one I encountered, on the Zune HD — which still works and looks great, by the way, thank you. But originally it had quite a few trade-offs compared with LCD panels, such as weird color casts or pixel layout issues. Samsung has progressed well beyond that and OLED has come into its own with a vengeance. As Ray puts it: The Absolute Color Accuracy on the Galaxy S10 is the Most Color Accurate Display we have ever measured. It is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, Tablet, Laptop, and computer monitor, as demonstrated in our extensive Absolute Color Accuracy Lab Measurements. The very challenging set of DisplayMate Test and Calibration Photos that we use to evaluate picture quality looked absolutely stunning and Beautiful, even to my experienced hyper-critical eyes. Make sure you switch the phone’s display to “natural mode,” which makes subtle changes to the color space depending on the content and ambient light. And although he has enthused many times before about the quality of various displays and the advances they made over their predecessors, the above is certainly very different language from, for example, how he described the reigning champ until today — : Apple has produced an impressive Smartphone display with excellent performance and accuracy, which we cover in extensive detail below. What makes the iPhone X the Best Smartphone Display is the impressive Precision Display Calibration Apple developed, which transforms the OLED hardware into a superbly accurate, high performance, and gorgeous display, with close to Text Book Perfect Calibration and Performance!! High praise, but not quite falling all over himself, as he did with the S10. As you can see I rate smartphone displays chiefly by the emotional response they evoke from Ray Soneira. At this point, naturally, the gains from improving displays are fairly few, since to be honest, not many people care or can even tell today’s flagship displays apart. But little touches like front and back sensors for ambient light detection, automatic calibration and brightness that take user preferences into account — these also improve the experience, and phone makers have been adding them on at a good clip as well. No matter what flagship phone you buy today, it’s going to have a fantastic camera and screen — but if you like to see it all in black and white, read through the review and you’ll find your hopes justified.
smartphone marketshare data for the just gone holiday quarter highlights the challenge for device makers going into the which kicks off in Barcelona next week: The analyst’s data shows global smartphone sales stalled in Q4 2018, with growth of just 0.1 per cent over 2017’s holiday quarter, and 408.4 million units shipped. tl;dr: high end handset buyers decided not to bother upgrading their shiny slabs of touch-sensitive glass. Gartner says recorded its worst quarterly decline (11.8 per cent) since Q1 2016, though the iPhone maker retained its second place position with 15.8 per cent marketshare behind market leader Samsung (17.3 per cent). Last month the company to expect reduced revenue for its fiscal Q1 — and went on to report year over year. The South Korean mobile maker also lost share year over year (declining around 5 per cent), with Gartner noting that high end devices such as the , and struggled to drive growth, even as Chinese rivals ate into its mid-tier share. Huawei was one of the rivals causing a headache for Samsung. It bucked the declining share trend of major vendors to close the gap on Apple from its third placed slot — selling more than 60 million smartphones in the holiday quarter and expanding its share from 10.8 per cent in Q4 2017 to 14.8 per cent. Gartner has dubbed 2018 “the year of Huawei”, saying it achieved the top growth of the top five global smartphone vendors and grew throughout the year. This growth was not just in Huawei “strongholds” of China and Europe but also in Asia/Pacific, Latin America and the Middle East, via continued investment in those regions, the analyst noted. While its expanded mid-tier Honor series helped the company exploit growth opportunities in the second half of the year “especially in emerging markets”. By contrast Apple’s double-digit decline made it the worst performer of the holiday quarter among the top five global smartphone vendors, with Gartner saying iPhone demand weakened in most regions, except North America and mature Asia/Pacific. It said iPhone sales declined most in Greater China, where it found Apple’s market share dropped to 8.8 percent in Q4 (down from 14.6 percent in the corresponding quarter of 2017). For 2018 as a whole iPhone sales were down 2.7 percent, to just over 209 million units, it added. “Apple has to deal not only with buyers delaying upgrades as they wait for more innovative smartphones. It also continues to face compelling high-price and midprice smartphone alternatives from Chinese vendors. Both these challenges limit Apple’s unit sales growth prospects,” said Gartner’s Anshul Gupta, senior research director, in a statement. “Demand for entry-level and midprice smartphones remained strong across markets, but demand for high-end smartphones continued to slow in the fourth quarter of 2018. Slowing incremental innovation at the high end, coupled with price increases, deterred replacement decisions for high-end smartphones,” he added. Further down the smartphone leaderboard, Chinese OEM, Oppo, grew its global smartphone market share in Q4 to bump Chinese upstart, and bag fourth place — taking 7.7 per cent vs Xiaomi’s 6.8 per cent for the holiday quarter. The latter had a generally flat Q4, with just a slight decline in units shipped, according to Gartner’s data — underlining Xiaomi’s motivations for . Because, well, with eye-catching innovation stalled among the usual suspects (who’re nontheless raising high end handset prices), there’s at least an opportunity for buccaneering underdogs to smash through, grab attention and poach bored consumers. Or that’s the theory. Consumer interest in ‘foldables’ very much remains to be tested. In 2018 as a whole, the analyst says global sales of smartphones to end users grew by 1.2 percent year over year, with 1.6 billion units shipped. The worst declines of the year were in North America, mature Asia/Pacific and Greater China (6.8 percent, 3.4 percent and 3.0 percent, respectively), it added. “In mature markets, demand for smartphones largely relies on the appeal of flagship smartphones from the top three brands — Samsung, Apple and Huawei — and two of them recorded declines in 2018,” noted Gupta. Overall, smartphone market leader Samsung took 19.0 percent marketshare in 2018, down from 20.9 per cent in 2017; second placed Apple took 13.4 per cent (down from 14.0 per cent in 2017); third placed Huawei took 13.0 per cent (up from 9.8 per cent the year before); while Xiaomi, in fourth, took a 7.9 per cent share (up from 5.8 per cent); and Oppo came in fifth with 7.6 per cent (up from 7.3 per cent).